TinyPNG: My Experiment with Image Compression Tools So what are the differences between these two tools? Let’s find out! They make sites load faster, which makes Google happier, which makes customers more likely to buy. TinyPNG, two popular tools/Wordpress plugins for compressing huge images into fast-loading, smaller (but still stellar) photos. In this article, we’ll compare ShortPixel vs. If you haven’t gotten that far yet and you’re still debating whether to build your site on Squarespace or WordPress, we’ve broken down the differences here. Ĭompressing images is super easy and can significantly improve the load speed of your site. If that’s your client’s process, I’ve got two words for them: image compression. In other words, they find an image online (or on their Nikon) and upload it straight to their blog or website. One of the most common reasons a website might take forever to load: the owner is using enormous image files. A slow site undermines your search rankings and revenue because people click away from sites that don’t load (or aren’t well designed, tbh). There’s no tortoise and hare moral of this story. Oh, and just to kick you while you’re down, Google penalizes you for having a slow website. Know what makes it even worse? When you know you’re losing organic traffic and conversions because site visitors get impatient.
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