Sure, this doesn’t offer any deep messages about alienation or bitterly-observed insights into Communist China, but it is deeply likeable. So apparently this is (currently) the highest-grossing film ever directed by a woman, which is pretty cool, and it’s a shame that more Western audiences won’t see it, if the audience at the screening I saw is anything to go by, but then I guess it doesn’t fit the model that most distributors go by when it comes to the kinds of Asian films that get seen widely in the West. It’s also pretty good fun and sweet, so I can recommend it, not that it likely says anything too controversial about the country’s recent past. Just goes to show how the right product at the right time with the right audience can capture a market, even when it's nowhere near the best product out there.Earlier on this year, I took a punt on a random Chinese film which now has turned out to be the second-highest grossing film of the year (probably because China was one of the most unaffected film markets given everything that happened in 2021). The film’s takings overtook Wonder Woman in March this year to make it the highest-grossing film by a solo female director of all time! As a result, Director Jia Ling is now the highest-grossing female director in Chinese box office history. It grossed $195m USD on it's opening weekend and went on to become the second highest grossing Chinese film, currently generating 5.4 Billion Yen and rising. Part Back to the Future and part with a soundtrack comprising some nice original piano tunes and some not-so-nice and clearly ripped-off from western pop songs of the 80s and 90s, Ni hao, Li Huan Ying is a moving family drama with tear-stained puffy cheeks.Ī commercial juggernaut launched at a time when seeing family members was difficult during the pandemic, the huge Chinese audience opted to watch this instead. Following a serious accident with her Mum in a car accident, Jia Xiaoling is transported back to 1981 and becomes the friend of a younger version of her Mum.
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